Health & Mobility
Walking canes: a full supply chain transformation
A client stuck with the wrong vendor for 3 years — overpaying, under-supported, and fighting Amazon compliance fires. Here’s how we fixed all of it.
31%
Cost reduction
1
Consolidated vendor
0
Amazon holds
The situation
Three years with the wrong vendor. They stayed loyal. The vendor didn’t.
No design or R&D support
The existing vendor had zero capability to assist with product development or design improvement. The client was on their own.
Overpaying for the quality
The client suspected they were being charged well above market rate. They were right — but had no way to verify or negotiate from a position of knowledge.
Fragmented supply chain
Packaging was sourced separately from a different vendor entirely — meaning the client was managing two supplier relationships, two quality checks, two timelines.
Amazon labelling non-compliance
On multiple occasions the supplier’s box labelling failed Amazon’s requirements — causing stock holds, delays, and direct revenue losses on a platform where timing is everything.
What we did
We didn’t just find a cheaper supplier. We rebuilt the entire operation.
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Design R&D and new mold development
We started from the product itself. Working with a specialist mold maker, we developed a new mold that improved the product’s form, durability, and manufacture-ability — something the previous vendor had never offered.
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Certified supplier sourcing
Walking canes are a health product. Certifications aren’t optional. We sourced and vetted manufacturers with the exact compliance credentials required — something the previous supplier had never addressed.
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Dedicated packaging vendor
We engaged a specialist packaging vendor. The client supplied the design — we handled everything else: sampling, quality approval, Amazon compliance checks, and consolidated delivery with the product. No more managing a separate packaging supplier.
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Batched inventory and payment structure
This was a large order. We negotiated a batched pickup arrangement — after an initial deposit, the client drew down inventory in stages as needed. No more paying for a full production run upfront and waiting months for cash to come back.
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Amazon-compliant labelling
Every carton, every label, every barcode — checked against Amazon FBA requirements before the shipment left the factory. No surprises at the warehouse.
The product
From concept to shelf-ready.
Customer feedback
The end customer agrees.
★★★★★
Light weight and value for money
“Foldable and light. Compact when folded, very easy to carry.”
Shrinidhi. Kulkarni Venkatesh · Reviewed in India
★★★★★
Lightweight but very sturdy!
“Excellent purchase, lightweight but sturdy. An excellent choice to graduate from wheelchair and walker to regular walking. Works well, would highly recommend.”
Jane Anderson · Reviewed in Canada
The results
Every problem solved. Every metric improved.
31%
Cost reduction
Lower unit cost on the same product, immediately improving margin
1
Vendor contact
Product and packaging consolidated under one relationship
0
Amazon holds
Zero labelling non-compliance since Ocean Port Link took over
Staged
Payment terms
Batched inventory pickup — pay as you draw stock, not all upfront
They came to us overpaying, under-supported, and losing sales to compliance failures. They left with a better product, a lower cost base, and a supply chain that finally worked for them.
— Shabahat Ali, on the Walking Canes project
